A study by Scholastic found that a majority of children enjoy reading. 68% of all children, and 82% of young children ages 5-8, said they "like" or "love" reading books. The number decreases with age, though, so it seems that instilling a love of reading in your children early on is not enough.

If I had a solution for this, I'd be rich and famous, but the best advice I can give is: keep reading with your kids and providing them with books. When your eight-year-old proclaims, "I love reading!" don't assume your job is done. When they're 12 or 15 and reading is no longer "cool," it's important to make sure they are surrounded by reading options.